Think about the point of view of the donor before running a crowdfunding campaign.
Make a $25 donation towards a cause-related crowdfunding campaign. Check out the campaigns on Indiegogo, GoFundMe, Kickstarter…..browse the campaigns and pick the one that you want to donate to. Once you’ve made the donation, come back to this article.
Ask yourself why you made the donation to that particular campaign.
- Familiarity: Did you already know about this organization? Were you already aware of the issues that this campaign is seeking to address?
- Message: Was the message (mission) of the campaign clear and easy to understand? Did the pitch text go over the plans/budget/timeline of the proposed project?
- Emotionally Connected: Did you make a donation towards a campaign that was related to a topic that you are passionate about? Did you feel a personal connection between yourself and the campaign’s beneficiaries?
- Engaging: Did this campaign stand out from the other campaigns? Was there a visual component that attracted your attention and/or maintained your attention?
- Social: Have people in your social network shared this campaign? Are high profile individuals or organizations connected to this campaign?
Were there any other reasons that affected your choice? Were there campaigns that you passed over? If so, why?
Even though nonprofit crowdfunding is a relatively new fundraising approach, there have been many cause-related campaigns in the past 7 years (crowdfunding platforms began emerging in 2008). These campaigns are your greatest resource. The best kind of preparation you can do before creating a plan for your campaign is to review other successful campaigns.