The idea for this site grew out of my interest in social behavior observations as a way of establishing effective online fundraising strategy. Before diving into the material, I’ve put together a short, statistical overview of recent fundraising trends. Unless otherwise noted, the following information has been gathered from various sources concerning charitable giving in the United States for 2014.
- Americans gave $358.38 billion in 2014, a 7% increase from 2013 (which was 2% of the GDP).
- The average household contribution was $2,974.
- Donations from individuals accounted for 75% of all contributions. If you add in gifts and bequests from family foundations (which are essentially gifts from individuals) the total becomes 90%.
Breakdown of 2014 Charitable Donations by Recipient Organization
- 1,507,231 – number of tax-exempt nonprofit organizations in the United States
- 500,868 – number of nonprofits with less than $1,000,000 in revenue
- 2.25% – percentage of organizations that account for 90% of total reported revenue
- 98.4% of high net worth households gave to charity
- 64% of contributions were made by women
Top Ten Generous States in 2012
(based on % of income for individual charitable contributions – the national average is 2.1%)
- 75% of donors spend 2 hours or less researching nonprofits before giving.
- Online fundraising increased by 8.9%.
- Monthly donors give 42% more in one year than one-time donors.
- The average nonprofit crowdfunding campaign raised $9,237.55.
- For every 1,000 fundraising emails sent, a nonprofit raises $17.
- 10% of annual giving occurs on the last 3 days of the year.